About Us

Our story

Who We Are

Velvet Touch is a Lahore-based beauty and cosmetics brand dedicated to crafting premium skincare, haircare, makeup, and fragrance products that enhance your natural beauty, without breaking the bank.
We believe every Pakistani woman deserves access to luxury-quality beauty products at reasonable prices. Since our launch, we’ve served thousands of happy customers across Pakistan with 100% authentic, carefully formulated products that deliver real results.

Our Mission

To make premium beauty accessible. We manufacture and curate beauty products that meet international quality standards while keeping prices affordable for everyday Pakistanis. No shortcuts on ingredients. No compromise on safety. Just honest, effective beauty.

Our Vision

At Velvet Touch, we’re building a trusted Pakistani beauty brand by offering safe, effective products, personalized beauty solutions, and expert guidance on skincare and haircare. We proudly support local beauty innovation and strive to create confidence-boosting beauty experiences for customers.

Our story

Where Beauty Meets Care

Launched in 2023, Velvet Touch was born from a simple idea: Pakistani women shouldn’t have to choose between quality and affordability.

Our founder, after years of frustration with expensive imported brands and unreliable local options, decided to create something different. We invested in:

Premium Quality

Curated hair & skin formulas

Fast Delivery

Nationwide across Pakistan

Secure Shopping

Confirmed before dispatch

Customer Support

WhatsApp, 24 hours open

Why us

What Makes Us Different

We Manufacture in-house.

Most of our core products are formulated and produced in our Lahore facility with strict quality controls. This means: · Lower prices (no middleman markup) · Faster shipping · Complete ingredient transparency · Direct quality assurance

Quality Assurance

Every Velvet Touch product goes through: · Raw material testing (purity, source verification) · Formulation testing (efficacy & stability) · Dermatologist review (safety for Pakistani skin types) · Batch testing (consistency across production) · Customer testing (real feedback before launch)

We Don't Chase Trends

We focus on timeless beauty, products that work for Pakistani skin types, weather, and preferences. While global brands follow fads, we focus on what actually delivers results.

We're Transparent

Ingredient lists, sourcing, testing reports, we share it all. No mystery, no greenwashing, no false promises.

We Listen to Customers

Every review, every message, every suggestion shapes our next product. If customers ask for a product, we develop it.

Certifications & Compliance:

· SECP approved Pakistan · Cruelty-free & vegan options available · No harmful chemicals (parabens, sulfates, silicones, we avoid them)

Real customers

What They Say